© 2019 Viva Voice Ltd.  _  hola@vivavoice.uk

THE POWER OF HUMAN VOICE

In a world of 5G, ever-present screens, artificial intelligence and TV series on demand, we arrive at a presumed but explainable paradox: the irresistible and unstoppable resurgence of audio.

 

More and more, we are hungry for real communication, for real connection with each other and with ourselves. Sound, voices, and words can rebuild bridges that were in ruins.

 

Genres that had almost completely disappeared in Spain, such as radio theatre or radio drama, and the almost non-existent genre of audiobooks, are being strongly rebuilt in mainland Spain and Latin América. And they continue to flourish in the UK, with more and more listeners everyday.

Of course, both Spain and UK have long acting traditions to draw from. And now we are inviting actors to our lives more and more - as we immerse ourselves in their work and storytelling, in our homes, our cars, on our journeys to work.

 

Viva Voice was born to be Sound, Word and Communication... An encounter between Citizens and Cultures.

" The advantage of digital orality is the ability to access content where a human being tells stories, informs, helps, advises or interacts with us, using all the prosodic nuances of their voice. 

If this is supported by sounds that reinforce the emotional potential of their message, such as music, along with additional layers that help to bring realism to the story, such as sound effects and 3D sound, then the result will be a very complete cognitive and sensory experience, that will stimulate images mentally in the listener, involve them emotionally and make them live and feel the story from within. These are the advantages that voice and sound, as the most important characteristics of orality, can bring to any artistic or cultural work.

Emma Rodero

 Professor and Voice researcher.

"A human voice can help a country heal.

"Simply listening to someone tell their story can fill you with empathy and compassion. It can lead to forgiveness.

Our voices are powerful. 

(...)

Think of everything you learn by listening carefully to someone talk. Often you can guess their age, and their gender. Maybe where they grew up. Often you can feel the emotions they feel — their happiness, their fear, their love.

After years of recording interviews and cutting tape, I’m convinced I can hear when someone is smiling when they speak.

Voices can create empathy and understanding; they transmit emotion. We are wired to feel each other this way. One of my favorite producers, Joe Richmond, calls it “radio’s super-power.” There is no newspaper or video that will ever match the ability of a simple human voice to create an emotional connection. Audio is better at this than anything."

Stephen Henn

Content Strategy Lead,

"The voice is the main communication tool. It gives features to language that go beyond cognitive communication. It translates feelings, emotions, through tone and accent more than words content. Voice, spoken language, and communication are closely related. The voice is the one that gives the almost regular sound component that gives an audible or musical tone.

(...)

The psychological activity (from both the sound emitting and the hearer) is implicit in the vocal production act which is made in order to communicate. It is possible to see how an emotional status modifies the speaker's expression, and, at the same time, it produces effects on the hearer behaviour and spirit."

Ana Rosa Scivetti 

 Professor and Voice researcher.

"Words is what we have left when all objects have been lost.

We can keep that, it is within us.

The quality of our life will depend on the quality of our language.

Because as we treat words, we treat ourselves. "

Ivonne Bordelois. Linguist, essayist and poet.